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The first high penalty for GDPR violation

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The French regulator imposed 50 milion euro penalty on Google for GDPR violation. It’ the first high penalty for GDPR violation.

On January 21st, 2019, the National Commission for Informatics and Liberties pronounced a sanction of 50 million euros against the GOOGLE LLC for lack of transparency, unsatisfactory information and lack of valid consent for the personalization of advertisement.

On May 25th and 28th, 2018, the National Commission for Informatics and Freedoms received collective complaints from the association None Of Your Business (“NOYB”) and La Quadrature du Net (“LQDN”). LQDN was mandated by nearly 10,000 people to seize the CNIL. In these two complaints, the associations criticized GOOGLE for not having a valid legal basis to process the personal data of the users of its services, in particular for the purpose of personalization of advertising.

Interestingly, the penalty was imposed not in connection with data breach, but violations related to the profiling of advertisements served to users. More directly – it comes from insufficient information to users about how Google collects data that is further used to profile ads:

“The regulator said it judged that people were “not sufficiently informed” about how Google collected data to personalize advertising.”

Other sins include an automatically checked checkbox when registering an account – the one with the permission for personalized advertising or blurring information in the context of the user’s consent – to many different documents:

The regulator said, “Google has not obtained a clear consent to process because” essential information “was” disseminated across several documents “.

The full statement of National Commission of Informatics and Freedom can be find here.


GDPR stands for General Data Protection Regulation. It was implemented in May, 2018 and helps protect people’s privacy and control how companies process the information they collect. GDPR was implemented by the EU and affects nearly everyone across the world. If your website serves and collects data from EU citizens, you need to follow GDPR rules. Make sure that your website is GDPR Compliant with Ultimate GDPR Toolkit for WordPress


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