On the basis of a clearly defined communication strategy of the brand, we created a solution that highlighted the brand’s key values. We established short purchasing pathways while providing high transaction security and a wide selection of payment gateways (Google Pay, Apple Pay, Klarna, Amazon Pay and non-standard “save for later” functionality).
Sustainable shopping with natural eshop design
It is a global marketplace gathering fair-trade manufacturers of ecological and ethical products.
What was the problem?
MadeTrade came to improve customer experience across their site, ADA compliance, UX/UI improvements, and customer feature development. The shop is based on Shopify with personalized functions and many external integrations.
The business goals of the Client:
- Implement integrations
- Improve UX and UI
- Implement different payment options
- Switch to Shopify
Made Trade is an e-commerce platform for ethically acquired and sustainably manufactured products. It is a global marketplace gathering fair-trade manufacturers of ecological and ethical products. Made Trade cooperates with hundreds of brands, small companies, independent producers and craftsmen.
About the project flow
We began our cooperation with Made Trade by
Customer needs mapping during in-depth scoping
Analysis of the customer's business environment and customer behavior on their current website
Establishment of a method for achieving business goals and their prioritization
Creation of a project action map along with a system functionality map
The main functionalities of the platform that are important from the Client’s perspective.
- Shopping-friendly UI & UX
- Additional payment methods
- Delayed payment functionality
- “Safe for later” function
The main functionalities of the platform that are important from the user’s perspective.
- Clear UI&UX
- ADA compliance
Systems integrated with the platform
Does your company need a similar solution or would you like to go down an individual path?
We are ready for both!
"They really care about their customers and their customer's success."