Unleash the power of a huge traffic WordPress website

This non-standard PHP website supports the huge traffic of over 6 million followers of the foundation.

Project outline

We developed a WordPress website for the Freedom United charity with 6M+ visitors. We added an advanced CRM, e-learning system, badges, and more. Now, we are redesigning for new UX standards and optimal performance to enhance supporter experience. 7 years of successful cooperation.

The business goals of the Client:

Be able to handle 6M+ traffic
Manage charity campaigns, donations
Eradicate modern slavery
Educate people on the different forms of modern slavery
Create a reward system for participants

About client

Freedom United is the largest community in the world dedicated to fighting human trafficking and modern slavery. Freedom United acts by educating others on the subject of the modern abuse of people and helps victims of slavery.

About the project flow

Customer needs mapping during in-depth scoping

1

Analysis of the customer's business environment and customer behaviour on their current website

2

Establishment of a method for achieving business goals and their prioritization

3

Creation of a project action map along with a system functionality map

4

The service on this project was to outsource the development team. A group of our WordPress developers worked 50% on custom code, the rest were already available WordPress solutions.

Solution

The success of this project is due to our flexible IT outsourcing offer. The scope of the project was redesign and website development. The team of outsourced developers worked on custom code combined with readymade WordPress solutions. Thanks to that, the website could carry 6 million traffic.

System architecture and system performance

REST API, AWS SNS and AWS SQS
multi-layer caching

The main functionalities of the platform that are important from the Client’s perspective

A notification system for the progression of charity activities, including:

A non-standard e-learning system in which users can learn about the problems and cases associated with modern slavery
An advanced CRM with information for the user
Integration with the Yoast plugin for SEO
Integration with the Event Calendar

The main functionalities of the platform that are important from the user’s perspective

An online system for creating and managing petitions and charity donations, including
Integration with the social proof widget
A personalized, complex News module
Integration with the advanced WordPress plugin for commenting

Systems integrated with the platform

The challenges we have overcome

The main challenge we encountered was to achieve advanced website performance while using several plugins that the website depended on. Specifically, we aimed to attain a Google page score of over 80%. Since plugins often reduce website performance, we had to find a way to optimize their usage while maintaining website functionality.

Moreover, we faced the challenge of combining optimization of the existing website with implementing a new and efficient design for both end-users and performance tests. This involved ensuring that the website design was visually appealing, easy to navigate, and optimized for speed and performance.

Sector: Public Sector