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Krzysztof Starachowski

SEO specialist with over 15 years of experience. Works on both Polish and international projects. Engages with websites across various industries but has specialized in the gambling niche for several years. Comprehensive SEO experience comprises onsite optimization, link building, and technical SEO.

Author has published 2 posts:

Technology

How to Fight AI Hallucinations About Your Brand [ready-to-use prompt inside]

As SEO specialist, I’ve watched the landscape shift. More and more users are making purchasing decisions based on answers provided by AI chatbots. This sounds like progress, but there is a hidden trap: language models often hallucinate information about companies, creating non-existent facts, opinions, comparisons, or even scandals. In practice, this means a potential client […]

Rank in AI search: 30 beginner tips for Generative Engine Optimization (GEO)

Technology

Digital MarketingFor clients

For developers

Rank in AI search: 30 beginner tips for Generative Engine Optimization (GEO)

In a world where artificial intelligence is reshaping how we discover information, standing out in AI-driven search results has become the next frontier for content creators and businesses alike. Generative Engine Optimization (GEO) is the art of tailoring your digital presence to thrive in this new landscape, where algorithms don’t just rank pages—they synthesize answers. […]