Exploring iGaming platform - Case study | createIT

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    The go-to platform for all things iGaming

    All the online iGaming information under one roof, with news on the best deals, casinos and games.

    Read more
    GambleBoost
    GambleBoost project problem

    Project outline

    There are many platforms providing bits of information on online iGaming. The goal for this project was to create one platform that would aggregate as much data on the industry as possible and that would form an online community centered around this form of entertainment.

    The business goals of the Client:

    • to become an honest and reliable source of information – the go-to place for all online gamblers
    • to provide initial assistance for casino novices through FAQ and guides
    • to aggregate and compare the best online casino offers and the best bonuses offered by iGaming platforms
    • to provide a platform where players have fun, gather information, gain experience, and exchange knowledge and opinions with others
    • to form an online community
    GambleBoost goal of project

    About the client

    The team at GambleBoost consists of gamers, influencers, authors, and streamers with one thing in common: their world revolves around gambling

    About the project flow

    User features
    We were responsible for the entire work, from conceptualization to UX and UI, the overall development, the MVP release followed by additional user features, quality assurance and search engine optimization. The project is still expanding with several new releases of user features.
    Casino and games review
    Casino and game reviews are among the most important features of the platform, with both users and the GambleBoost team adding their own ratings. Other important elements included a gamification system with points, badges, levels.
    GambleBoost

    Solution

    We’ve created gambleboost.com and performed SEO activities for the platform.

    System architecture and system performance:

    • WordPress site
    • Plugins
    • WooCommerce

    GambleBoost

    GambleBoost
    The main functionalities of the platform that are important from the Client’s perspective.

    The main functionalities of the platform that are important from the Client’s perspective.

    • User generated content present on the website
    • Effective search engine optimization (SEO)
    • Affiliate links to casinos and games
    User generated content
    SEO optimized
    Affiliate system
    Complex solution

    The main functionalities of the platform that are important from the user’s perspective.

    • The listings for the industry’s best casinos, games and influencers
    • The aggregation of tips, recommendations, opinions and comments
    • The listings for the industry’s best casinos, games and influencers
    • A rating system that encourages users to leave their reviews and gain rewards
    • Influencer pages with bios
    • Latest news
    • A lively forum, full of useful resources and contributing to a great community
    • Winning pictures/videos – users add their content related to the bets they won, with the option to comment
    • A shop where users can exchange BoostCoins for vouchers
    The main functionalities of the platform that  are important from the user’s perspective.
    GambleBoost UX

    The challenges we have overcome

    GambleBoost challenges
    • The client had big expectations that had to be divided into separate release periods.
    • One of the biggest challenges was to create the entire gamification system with points, awards and levels based on user activity.
    Sector: iGaming
    Solutions: Digital Marketing, Websites and Apps
    Technologies:

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