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    Monika Regulska

    Monika has been focusing on content and digital marketing for over 10 years. In her career, she conducted branding strategies for eSports, iGaming, the heavy industry as well as for event companies. In her publications, she currently focuses on marketing automation and ways to increase the effectiveness of marketing campaigns.

    Author has published 9 posts:

    AI in Business – Huge potential. Low adoption 

    Artificial intelligence is undoubtedly becoming one of the key drivers of economic growth. However, its real use in process optimization and automation remains limited. Many industries operate on a massive scale: creating platforms, apps, products, content, organizing events, or planning marketing campaigns at a pace that demands maximum efficiency. That’s why integrating AI as a […]

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    Outsourcing vs. Offshoring – what is a difference? 

    In today’s fast-paced global economy, businesses are under constant pressure to optimize operations, reduce costs, and stay competitive. Two strategies that often come up in this context are outsourcing and offshoring. While these terms are sometimes used interchangeably, they refer to different approaches. Understanding a difference between outsourcing and offshoring, along with their respective benefits […]

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