Repainting a gaming platform for the biggest player
Redesigned mobile site for Pro ESL Gaming platform with emphasis on easy tournament access and bite-sized game content.
Gaming platform project outline
ESL needed a new and modern graphic design for their gaming platform. The goal of the updated design was to fully suit users’ habits and to answer their needs as best as possible. The client also requested an update to the platform’s UX.
The business goals of the Client:
- Optimize the “visit to tournament access” conversion
- Create a UI that is intuitive and helps visitors finalize the user-path
- Design the platform with modern graphics
About the client
Pro ESL Gaming is the leader on the esports market and has been shaping and innovating the space for over 20 years worldwide.
About the project flow
Discovery meetings – where we established goals, capabilities, decided on a direction we want go in, discussed risks and the road map
UX and low-fidelity mockups – to see whether we are on the same page we firstly delivered UX mockups and then low-fi mockups of the new gaming platform
High-fidelity mockups – after we had everything set and all the possibilities narrowed down to what works, we delivered high-fidelity mockups and exports in the needed format.
Solution
We redesigned and performed UX & UI optimizations to the client’s gaming platform. Everything was completed efficiently thanks to the established scope of operations. Firstly, we delivered both lo- and hi-fi mockups. Then, based on the client’s feedback, we’ve provided finished mockups with UI optimization. By combining our knowledge of website design with business experience in gaming, we prepared a project that is adapted to the needs of the client and focuses on user preferences.
The main functionalities of the platform that are important from the Client’s perspective
- UX & UI optimized website
- Intuitive user-path
- Modern graphic design
The challenges we have overcome
The biggest challenge we faced during project delivery was implementing all the website functionalities and solutions in the established budget, as well as the time estimated for the project.
Does your company need a similar solution or would you like to go down an individual path?
We are ready for both!
Product Manager
ESL Gaming"We had a great experience cooperating with them."
