The European Accessibility Act (EAA) is a directive of the European Union. Its goal is to make products and services more accessible for people with disabilities and older people. Knowing and following the rules of this new regulation is especially important for companies running eCommerce businesses. These companies will need to adapt their platforms to […]
If you run an online business, then the Web Content Accessibility Guidelines (WCAG) 2.1 – a set of international standards and rules for web content accessibility – should be well known to you. In this article, we have prepared a guide that will help you check if your business follows current legal requirements. WCAG 2.1 […]
If you’re running an online business and using WordPress as the platform for your website, you’ve probably wondered how to manage your potential customers (leads) better. This is where integrating Pipedrive comes in handy – a popular CRM tool that helps organize sales and track contacts. Combining these two powerful platforms can save you time, […]
PHP, which stands for “Hypertext Preprocessor,” is a widely used open-source server-side scripting language designed specifically for web development. PHP in web development is used for allowing web developers to create dynamic content and interact with databases, enabling the building of interactive websites and applications. Initially created by Rasmus Lerdorf in 1994, PHP has evolved […]
In the digital era, where access to vast amounts of data is ubiquitous, businesses seek ways to efficiently process and utilize this information. One of the latest advancements in natural language processing (NLP) is the technique of Retrieval Augmented Generation (RAG). By combining information retrieval mechanisms with text generation, RAG offers precise, contextually rich responses, […]
Visibility of brands online in the complexities of legal constraints, industry restrictions, and high competition environments might seem like a challenge, but it doesn’t have to be if we remember the key elements and avoid a cookie-cutter approach to marketing. When thinking of industries with restrictions, we often think of gambling, but we must also […]
Learn how you can get and use the ChatGPT API key. This guide covers how to activate and utilize the API in your applications. ChatGPT, available at OpenAI’s website, is the leading method to interact with Artificial Intelligence. Since the release of version 3.5 in November 2022, it has become a global phenomenon, attracting over […]
eCommerce has become a crucial industry witnessing rapid global expansion as the digital landscape evolves. While this growth represents immense potential for revenue generation and global outreach, it also introduces a diverse array of challenges that businesses must address to ensure continued success. From managing high traffic volumes to fostering customer loyalty, optimizing website performance, […]
The changes to Google Consent Mode are already a fact. Now is not the time for unnecessary discussions for and against the changes. First and foremost, you need to ensure that you can fully utilize Google tools and properly collect data. Google Consent Mode v2 is a response to the requirements of the Digital Markets […]
One of the primary mistakes made by brands is focusing too much on themselves – extolling their main services, achievements, and people. This self-centric approach often makes us forget that the business revolves around customers, not ourselves. This isn’t a business problem, but rather a matter of psychology. After all, is it enjoyable to hold […]