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Direct mail has long been a cornerstone of marketing. Even in a digital-first world, the tactile impact of a letter, brochure, or postcard can cut through the noise of overflowing inboxes and scrolling feeds. But as budgets tighten and audiences become more discerning, the question marketers face is not whether to use direct mail, but […]
Search engine optimization has long revolved around keywords, backlinks, and content quality. Yet in recent years, one of the most dynamic shifts in how Google structures results is the introduction and expansion of the “People Also Ask” (PAA) box. These expandable questions are more than a curiosity for users; they are a major opportunity for publishers. Understanding […]
Search engine optimization (SEO) continues to play a vital role, but the emergence of Large Language Models (LLM) such as ChatGPT, Gemini, and Perplexity is reshaping how brands are discovered online. This article explores the GEO (Generative Engine Optimization) strategies that can help businesses stay ahead in this rapidly evolving digital world. Understanding the LLM […]
eCommerce has become a crucial industry witnessing rapid global expansion as the digital landscape evolves. While this growth represents immense potential for revenue generation and global outreach, it also introduces a diverse array of challenges that businesses must address to ensure continued success. From managing high traffic volumes to fostering customer loyalty, optimizing website performance, […]
The changes to Google Consent Mode are already a fact. Now is not the time for unnecessary discussions for and against the changes. First and foremost, you need to ensure that you can fully utilize Google tools and properly collect data. Google Consent Mode v2 is a response to the requirements of the Digital Markets […]
One of the primary mistakes made by brands is focusing too much on themselves – extolling their main services, achievements, and people. This self-centric approach often makes us forget that the business revolves around customers, not ourselves. This isn’t a business problem, but rather a matter of psychology. After all, is it enjoyable to hold […]
In today’s article, we take a closer look at third-party cookies, and what their disappearance means for digital marketing.
In this article, we distinguish the three main stages that most eCommerce businesses go through. Read more.
With a multitude of distinct benefits including smaller competition, lower cost per click, detailed audience selection, and seamless integration with Microsoft platforms, Microsoft Ads presents a compelling case for advertisers.
Today, we share our experience with you in web and mobile development, focusing on the benefits for businesses, the problems solved, the questions we are often asked, and more.
