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Artificial intelligence is undoubtedly becoming one of the key drivers of economic growth. However, its real use in process optimization and automation remains limited. Many industries operate on a massive scale: creating platforms, apps, products, content, organizing events, or planning marketing campaigns at a pace that demands maximum efficiency. That’s why integrating AI as a […]
What should you choose: traditional SEO or the newer GEO approach? This is a question that often comes up… but where exactly? On Google? In ChatGPT? Reddit threads? Interestingly, the question itself already points to the answer. What’s the best strategy? The answer is simple: combine both approaches wisely to reach the right target audiences […]
In a world where artificial intelligence is reshaping how we discover information, standing out in AI-driven search results has become the next frontier for content creators and businesses alike. Generative Engine Optimization (GEO) is the art of tailoring your digital presence to thrive in this new landscape, where algorithms don’t just rank pages—they synthesize answers. […]
In the iGaming industry, effective SEO strategies are crucial for achieving high search engine rankings and attracting traffic to websites. Executing precise and efficient actions is challenging without the right SEO tools. In this article, we will discuss 10 useful tools that can significantly facilitate SEO work in the context of iGaming. Ahrefs Ahrefs is […]
Visibility of brands online in the complexities of legal constraints, industry restrictions, and high competition environments might seem like a challenge, but it doesn’t have to be if we remember the key elements and avoid a cookie-cutter approach to marketing. When thinking of industries with restrictions, we often think of gambling, but we must also […]
The changes to Google Consent Mode are already a fact. Now is not the time for unnecessary discussions for and against the changes. First and foremost, you need to ensure that you can fully utilize Google tools and properly collect data. Google Consent Mode v2 is a response to the requirements of the Digital Markets […]
One of the primary mistakes made by brands is focusing too much on themselves – extolling their main services, achievements, and people. This self-centric approach often makes us forget that the business revolves around customers, not ourselves. This isn’t a business problem, but rather a matter of psychology. After all, is it enjoyable to hold […]
In today’s article, we take a closer look at third-party cookies, and what their disappearance means for digital marketing.
In this article, we distinguish the three main stages that most eCommerce businesses go through. Read more.
With a multitude of distinct benefits including smaller competition, lower cost per click, detailed audience selection, and seamless integration with Microsoft platforms, Microsoft Ads presents a compelling case for advertisers.
