Check the latest tips, tricks and news from the IT market.
Search engine optimization (SEO) continues to play a vital role, but the emergence of Large Language Models (LLM) such as ChatGPT, Gemini, and Perplexity is reshaping how brands are discovered online. This article explores the GEO (Generative Engine Optimization) strategies that can help businesses stay ahead in this rapidly evolving digital world. Understanding the LLM […]
Artificial intelligence is undoubtedly becoming one of the key drivers of economic growth. However, its real use in process optimization and automation remains limited. Many industries operate on a massive scale: creating platforms, apps, products, content, organizing events, or planning marketing campaigns at a pace that demands maximum efficiency. That’s why integrating AI as a […]
In a world where artificial intelligence is reshaping how we discover information, standing out in AI-driven search results has become the next frontier for content creators and businesses alike. Generative Engine Optimization (GEO) is the art of tailoring your digital presence to thrive in this new landscape, where algorithms don’t just rank pages—they synthesize answers. […]
In today’s fast-paced global economy, businesses are under constant pressure to optimize operations, reduce costs, and stay competitive. Two strategies that often come up in this context are outsourcing and offshoring. While these terms are sometimes used interchangeably, they refer to different approaches. Understanding a difference between outsourcing and offshoring, along with their respective benefits […]
We live in times where change has become an inseparable part of our reality. We’ve grown so accustomed to constant transformation that sometimes we change things just because “everyone else is doing it.” This is especially true in business, where the pursuit of innovation and the “WOW” effect is a daily routine. It’s easy to […]
A website redesign is often associated with business scaling and is carried out during a company’s growth phase. However, it’s worth noting that a website redesign can also reverse a negative trend in the company’s situation. It can positively impact declining revenues and help regain competitive advantages. In the ever-changing digital world, the only constant […]
In an interview on the Joe Rogan Experience, Sam Altman, the CEO of Open AI speaks about how Artificial Intelligence will change our society during a natural course of technological progress. It’s a fascinating and enlightening discussion that gives hope for the future, but does not shy away from difficult topics and dark undertones. Whether […]
In the iGaming industry, effective SEO strategies are crucial for achieving high search engine rankings and attracting traffic to websites. Executing precise and efficient actions is challenging without the right SEO tools. In this article, we will discuss 10 useful tools that can significantly facilitate SEO work in the context of iGaming. Ahrefs Ahrefs is […]
The changes to Google Consent Mode are already a fact. Now is not the time for unnecessary discussions for and against the changes. First and foremost, you need to ensure that you can fully utilize Google tools and properly collect data. Google Consent Mode v2 is a response to the requirements of the Digital Markets […]
One of the primary mistakes made by brands is focusing too much on themselves – extolling their main services, achievements, and people. This self-centric approach often makes us forget that the business revolves around customers, not ourselves. This isn’t a business problem, but rather a matter of psychology. After all, is it enjoyable to hold […]
